As the seasons change, so do the trends that drive successful merchandise programs. This fall and winter, we’re seeing everything from rich earth tones and textured fabrics to vintage-inspired graphics, elevated basics, and giftable merchandise that keeps customers coming back.

At Brewery Branding, we’re constantly tracking trends across retail, fashion, and the merchandise industry so you don’t have to. From identifying emerging styles to recommending products that align with your brand and audience, our team is here to help you build a merch program that’s both on-trend and profitable. Consider this your guide to what’s hot this season and how to turn those trends into merchandise your customers will love all fall and winter long!

Trending Colors

The trending color palette is warming up for fall. Deep browns like espresso, chocolate, chestnut, and cinnamon are everywhere, bringing a rich, elevated feel to apparel and accessories. Burgundy, wine, and maroon are also delivering the perfect balance of seasonal sophistication and retail appeal.

Hoodies without Drawstrings

Hoodies are getting a clean, modern refresh this season. Styles without drawstrings offer a more polished silhouette while keeping all the comfort customers love. It’s an easy way to elevate your merch line and create pieces that transition effortlessly from the taproom to everyday wear.

Camo

It’s clear camo isn’t going anywhere. From loud, all-over prints to subtle accent panels and details, there are more camo options than ever to fit your brand’s personality. Looking for something truly unique? Ask us about incorporating elements of your logo, icons, or brand into a custom camo pattern.

Two-Tone 5-Panel Hats

One of our favorite headwear trends isn’t slowing down. Two-tone hats continue to pop up everywhere, offering contrast, character, and a fresh take on classic cap styles. They’re versatile, highly wearable, and an easy way to add a little extra visual interest to your merchandise lineup.

Tailgating Season

Football is back, and so are tailgates, watch parties, and game-day gatherings. Whether you’re in a college town, a football-crazed state, or just love an excuse for grilling and chilling, now is the perfect time to stock up on merch made for game day.

Corduroy 

Corduroy continues to be one of our favorite fall and winter trends, bringing warmth, texture, and a vintage-inspired feel to any merch collection. It’s an easy way to add a premium, cozy touch that feels right at home during the cooler months.

Retro Designs

Retro-inspired typography and graphic-forward designs continue to trend, especially when paired with garment-washed tees and apparel that has texture and dimension. These designs feel nostalgic, authentic, and perfectly suited for brands that want a worn-in, collected-over-time look. These are our favorite garments for a lived-in retro feel!

Quiet Luxury & Minimal Branding

The trends are shifting away from loud logos and statement branding toward timeless, everyday pieces with subtle decoration. Think embroidered vests, flannels, premium crewnecks, and small logo placements. These pieces feel elevated, versatile, and are often the items customers reach for again and again.

Gift Guide

The holidays will be here before you know it, and giftable merchandise is one of the easiest ways to drive seasonal sales. Our Holiday Gift Guide features some of our best customer-favorite items across a variety of price points, including puzzles, magnets, coffee mugs, socks, beanies, ornaments, and more. Perfect for impulse purchases, stocking stuffers, and holiday shopping, these cozy staples are the gift that keeps on giving.

Magnets
Multiple sizes and styles available